Why do big clients often choose large advertising agencies?

Advertising Agencies and Media Strategies

Interactive Video
•
Business, Journalism
•
10th - 12th Grade
•
Hard

Olivia Brooks
FREE Resource
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Because they are more affordable
Because they have fewer clients
Because they are more creative
Because they have more resources and can be nimble
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do big agencies manage to be nimble?
By focusing only on digital media
By reducing their workforce
By having fewer clients
By having extensive resources
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one advantage big agencies like McCann have in digital advertising?
They have fewer clients to manage
They focus only on traditional media
They can attract and pay for top talent
They can offer lower prices
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How are agencies reaching consumers interested in specific topics?
By ignoring digital media
By using social advertising and various digital platforms
By focusing on print media
By only using television ads
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant trend in advertising mentioned in the transcript?
A shift back to radio advertising
An increased focus on social advertising
A focus on print media
A decline in online advertising
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the current status of traditional mass media according to the transcript?
It is only used by older generations
It is more effective than digital media
It is still relevant and widely used
It is completely obsolete
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it premature to declare mass media as dead?
Because it is cheaper than digital media
Because many consumers still use it for information
Because it is more innovative
Because it is the only way to reach young people
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