Website Content Strategy and Trends

Website Content Strategy and Trends

Assessment

Interactive Video

Computers, Business, Design, Education, Instructional Technology

9th - 12th Grade

Practice Problem

Hard

Created by

Amelia Wright

FREE Resource

The video discusses the retooling of a website, likening it to rebuilding a kitchen. The site is being redeveloped to incorporate new online developments, requiring a new infrastructure. The updated site will offer enhanced social networking, targeting, personalization, and the ability to port content to other sites. The focus is on moving away from a 'Walled Garden' approach, providing expansive content opportunities, including video content, to meet the growing interest as more people gain high-speed broadband access.

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6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for the website's relaunch in January?

To reduce server costs

To introduce a new color scheme

To adapt to online developments

To merge with another company

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What analogy is used to describe the website's overhaul process?

Building a new house

Renovating a kitchen

Planting a garden

Writing a book

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which feature will the new website emphasize to enhance user interaction?

Increased advertising

Faster loading times

Enhanced social networking

More pop-up notifications

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What approach is the new website moving away from?

Open-source development

Walled Garden approach

Subscription-based model

Mobile-first design

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of content is expected to grow due to high-speed broadband access?

Text-based articles

Video content

Audio podcasts

Image galleries

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is video content becoming more popular on the new site?

Due to its compatibility with older devices

Because of high-speed broadband access

Due to its low production cost

Because it requires less data

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