Political Campaign Strategies and Insights

Political Campaign Strategies and Insights

Assessment

Interactive Video

Social Studies, History, Journalism

9th - 12th Grade

Hard

Created by

Sophia Harris

FREE Resource

The transcript discusses the different campaign strategies of Barack Obama and Hillary Clinton during the primaries, highlighting Obama's large-scale events and Clinton's retail politics. It critiques John McCain's campaign for being out of touch, particularly with women and blue-collar voters. The text praises Obama's understanding of modern elections, especially his use of the internet to build a broad donor base. It suggests Obama should share more personal stories, particularly about his mother, to connect with voters.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key difference between Barack Obama's and Hillary Clinton's campaign strategies?

Obama used retail politics, while Clinton focused on intellectual speeches.

Obama focused on small gatherings, while Clinton held large rallies.

Obama held large events, while Clinton engaged in retail politics.

Obama avoided media, while Clinton embraced it.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Obama adjust his campaign strategy to connect with more voters?

He started hosting large concerts.

He avoided public appearances.

He began playing basketball and meeting in smaller venues.

He focused solely on online campaigns.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major flaw in John McCain's campaign website?

It had no information about his policies.

It only targeted young voters.

It focused too much on sports gear.

It was difficult to navigate.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Hillary Clinton's campaign struggle in comparison to Obama's?

She focused too much on social media.

She did not engage with voters directly.

She ran a campaign similar to 1992, not adapting to modern times.

She ignored traditional media.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What innovative fundraising strategy did Obama use during his campaign?

He did not focus on fundraising.

He used only traditional fundraising events.

He focused on small donations from a large base.

He relied on a few large donors.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role did the internet play in Obama's campaign success?

It was not significant.

It was used only for fundraising.

It helped him connect with older voters.

It allowed for viral moments and broader reach.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key element of Obama's campaign that helped him gain momentum?

His understanding of the internet and media.

His focus on traditional media.

His avoidance of public speeches.

His reliance on a few wealthy donors.

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