Counterconventional Mindsets of Entrepreneurs

Counterconventional Mindsets of Entrepreneurs

Assessment

Interactive Video

Business, Design, Education, Professional Development

10th Grade - University

Hard

Created by

Mia Campbell

FREE Resource

The video discusses Lynda Weinman's entrepreneurial journey and introduces six counterconventional mindsets that challenge traditional business practices. These mindsets include embracing opportunities outside core competencies, focusing on solving problems rather than products, targeting narrow markets, leveraging customer prepayments, creatively using existing resources, and acting without seeking permission. The video encourages viewers to reflect on these mindsets and consider their application in overcoming challenges.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason Lynda Weinman created Lynda.com?

To sell graphic design tools

To showcase her students' work

To compete with LinkedIn

To create a social media platform

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What mindset did Arnold Correia demonstrate by expanding his business beyond its core competencies?

Problem-first logic

Yes, we can

Think narrow, not broad

Beg, borrow, but don’t steal

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of the 'problem-first, not product-first logic' mindset?

Creating innovative products

Increasing product variety

Solving specific problems

Expanding market reach

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Nike initially target its market according to the 'think narrow, not broad' mindset?

By targeting elite distance runners

By marketing to casual runners

By creating shoes for all athletes

By focusing on sprinters

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did Tesla use to secure funding for its operations?

Pre-selling cars

Selling company shares

Issuing company bonds

Securing government grants

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the principle behind 'asking for the cash, and riding the float'?

Investing in long-term projects

Securing cash flow through pre-orders

Reducing operational costs

Borrowing money from banks

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Go Ape's founders acquire the resources needed for their business?

By building new facilities

By leasing equipment

By borrowing assets

By purchasing land

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