Understanding Implicit Gender Bias in Start-up Funding

The video discusses implicit gender bias in start-up funding, using a personal near-death experience as a metaphor for hidden dangers. It explores how male and female entrepreneurs are asked different types of questions by investors, leading to a funding gap. The speaker's research shows that male entrepreneurs are asked promotion-focused questions, while females are asked prevention-focused ones. This bias affects funding outcomes, but entrepreneurs can counteract it by reframing their responses. The video calls for investors to adopt a more balanced approach to questioning.

What metaphor does the speaker use to describe implicit gender bias in start-ups?

• A still pool of water

• A silent storm

• A dark tunnel

• A hidden iceberg

What concept did the speaker learn about at Columbia that helped her understand the different questions asked by investors?

• Social Identity Theory

• Behavioral Economics

• Regulatory Focus

• Cognitive Dissonance

What is the main difference in the questions asked to male and female entrepreneurs according to the speaker's research?

• Male entrepreneurs are asked about risks, females about opportunities

• Male entrepreneurs are asked about opportunities, females about risks

• Both are asked the same questions

• Questions are based on the entrepreneur's experience

What percentage of questions posed to male entrepreneurs were promotion-focused?

• 50%

• 75%

• 67%

• 33%

What effect does the regulatory focus of investor questions have on start-up funding outcomes?

• It predicts the amount of funding raised

• No effect

• It affects the start-up's market share

• It only affects the start-up's performance

What strategy does the speaker suggest for female entrepreneurs to counteract prevention questions?

• Ignore the question

• Answer with a prevention response

• Ask for clarification

• Reframe the response in promotion terms

What is the speaker's call to action for investors?

• Avoid asking difficult questions

• Focus only on promotion questions

• Approach Q&A sessions more even-handedly

• Invest more in female-led start-ups

What is the potential benefit of investors asking even-handed questions?

• It simplifies the investment process

• It reduces the workload of investors

• It maximizes returns and improves decision-making

• It increases the number of start-ups

What is the speaker's ultimate goal in addressing implicit gender bias?

• To change the venture capital industry

• To reduce the number of start-ups

• To give all promising start-ups a fair chance

• To increase the number of female entrepreneurs

What does the speaker compare herself to at the end of the talk?

• A lifeguard

• A girl walking by the pool

• An investor

• A start-up founder