Understanding the Development of Computer Games for Girls

The transcript details the journey of creating computer games for girls, starting with the founding of Interval Research by David Lidell and Paul Allen. The company focused on humanistic research to understand why games for girls were not being developed. After extensive research and collaboration with Cheskin Research, they launched Purple Moon, a company dedicated to creating games for girls. Despite facing criticism from male gamers and some feminists, Purple Moon succeeded in building a community and launching popular titles like Rockett's New School. The transcript highlights the importance of listening to girls and incorporating their voices into game design.

What was the primary question that motivated the speaker and David Lidell to explore computer games for girls?

• Why no computer games existed for little girls

• Why boys prefer video games

• How to make games more profitable

• How to improve graphics in games

Which research methods were employed to understand gender differences in play?

• Surveys with adults

• Only literature reviews

• Focus groups with parents

• Interviews with children and literature reviews

What was the name of the company formed as a spinoff from Interval Research?

• Rockett Games

• Cheskin Research

• Purple Moon

• Interval Games

What was one of the main criticisms received by Purple Moon's products?

• Too complex for children

• Not enough educational content

• Too similar to existing games

• Not listening to little girls

What aspect of girls' lives does 'Rockett's Tricky Decision' aim to explore?

• Mathematical skills

• Social and emotional complexity

• Physical fitness

• Artistic creativity