TOWS Analysis Explained with an Example - Simplest Explanation Ever

The tutorial introduces Tao's analysis, an extension of SWOT analysis, used in strategic planning to devise strategies by categorizing strengths, weaknesses, opportunities, and threats. It explains the process of conducting a Tao's analysis, using Nike as an example, and discusses the advantages and disadvantages of this method.

What does Tao's analysis stand for?

• Threats, Opportunities, Weaknesses, Strengths

• Trends, Opportunities, Weaknesses, Strategies

• Trends, Opportunities, Weaknesses, Strengths

• Threats, Opportunities, Weaknesses, Strategies

In strategic planning, why is it important to identify 'what' needs changing?

• To set deadlines

• To allocate resources

• To determine the budget

• To identify the 'how' of implementation

What is the first step in conducting a Tao's analysis?

• Identify threats

• Gather external data

• Run a SWOT analysis

• Create a mission statement

Which strategy type uses strengths to exploit opportunities?

• Maxi-mini

• Mini-mini

• Mini-maxi

• Maxi-maxi

In the Nike example, what is one of the identified weaknesses?

• High dependency on footwear sales

• Lack of online presence

• Weak brand reputation

• Limited product range

What is a mini-maxi strategy for Nike?

• Invest in new technologies

• Run health awareness campaigns

• Increase sponsorship of athletes

• Focus on non-footwear items online

What is a key advantage of Tao's analysis?

• Focuses only on internal factors

• Is highly objective

• Establishes connections between factors

• Requires technical expertise

What is a potential disadvantage of Tao's analysis?

• It requires extensive data

• It ignores external factors

• It is too simple

• It can be subjective

Why is it important to limit the number of factors in a SWOT analysis?

• To reduce costs

• To maintain specificity

• To simplify data collection

• To ensure objectivity

How does Tao's analysis improve upon SWOT analysis?

• By focusing only on strengths

• By connecting various factors

• By ignoring threats

• By eliminating weaknesses