What is Micro-Marketing

The video tutorial discusses marketing, focusing on micro marketing as a business function. It explains how micro marketing involves firm-level activities aimed at creating exchanges, such as providing information and making products available. The risks of micro marketing, including product failure and bankruptcy, are highlighted. The tutorial contrasts micro marketing's organizational focus with broader societal impacts.

What is micro marketing primarily considered as?

• A societal function

• A business function

• A personal hobby

• A government policy

Which of the following is a key purpose of micro marketing?

• To limit production

• To increase taxes

• To reduce costs

• To create exchange

What is one of the activities involved in creating exchange in micro marketing?

• Reducing employee salaries

• Providing information

• Increasing product prices

• Limiting customer access

What is a potential risk of poor micro marketing?

• Reduced competition

• Higher customer satisfaction

• Product failure

• Increased employee turnover

What could be a severe consequence of ineffective micro marketing?

• Organizational bankruptcy

• Increased market share

• Higher profit margins

• Improved brand reputation