How Did I Get Here: Gert Boyle

Gert Boyle, known as 'one tough mother', transformed Columbia Sportswear from a small hat company into a major outdoor apparel brand. After her father's sudden death, Gert and her family faced significant challenges, nearly leading to bankruptcy. However, they persevered, innovating with products like the Bugaboo coat and launching successful marketing campaigns. Gert's leadership and unique advertising strategies, such as the 'tough mother' campaign, played a crucial role in the company's success. At 92, Gert remains active in the business, focusing on survival and enjoying her achievements.

What role did Gert's mother play in the advertising strategy?

What are Gert's plans for the future as she continues to work at 92?