Content Marketing Strategy - 6 Steps to Effective Content Marketing Goals

This video tutorial guides viewers on setting effective goals for content marketing. It emphasizes the importance of analyzing current content performance using tools like Google Analytics and social media insights. The tutorial advises on evaluating existing content to identify successful strategies and planning future content creation based on capacity and platform choice. It also highlights the need for implementing tracking tools and considering budgeting and time management in content marketing efforts.

Why is it important to review analytics when setting content marketing goals?

• To understand the preferences of your audience

• To reduce marketing costs

• To create more visually appealing content

• To increase the number of followers

What factor contributed to the increased engagement on Facebook during Thanksgiving?

• A technical glitch on the platform

• People spending more time on their phones due to being snowed in

• A celebrity endorsement

• A new marketing campaign

What should you consider when determining how much content to create?

• The number of platforms available

• Your personal capacity and consistency

• The popularity of your competitors

• The latest content trends

Why is it important to choose a master platform for your content marketing?

• To focus your efforts and build a community

• To reduce the number of platforms you use

• To increase your advertising budget

• To follow industry standards

What should you consider when deciding on the financial investment in content marketing?

• The value of your time and potential outsourcing

• The price of the latest marketing software

• The number of social media followers you have

• The cost of hiring a celebrity