Content Marketing Strategy - 6 Steps to Effective Content Marketing Goals

Content Marketing Strategy - 6 Steps to Effective Content Marketing Goals

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

This video tutorial guides viewers on setting effective goals for content marketing. It emphasizes the importance of analyzing current content performance using tools like Google Analytics and social media insights. The tutorial advises on evaluating existing content to identify successful strategies and planning future content creation based on capacity and platform choice. It also highlights the need for implementing tracking tools and considering budgeting and time management in content marketing efforts.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to review analytics when setting content marketing goals?

To understand the preferences of your audience

To reduce marketing costs

To create more visually appealing content

To increase the number of followers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factor contributed to the increased engagement on Facebook during Thanksgiving?

A technical glitch on the platform

People spending more time on their phones due to being snowed in

A celebrity endorsement

A new marketing campaign

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should you consider when determining how much content to create?

The number of platforms available

Your personal capacity and consistency

The popularity of your competitors

The latest content trends

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to choose a master platform for your content marketing?

To focus your efforts and build a community

To reduce the number of platforms you use

To increase your advertising budget

To follow industry standards

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should you consider when deciding on the financial investment in content marketing?

The value of your time and potential outsourcing

The price of the latest marketing software

The number of social media followers you have

The cost of hiring a celebrity