The Rise of Monitor Men: High-Tech Advertising Takes Over Japan

The video discusses the introduction of Monitor Man, a novel advertising method in Japan. These are individuals wearing helmets with TV screens, designed by Hakuda Incorporated for Suntory. The Monitor Men are mobile, showcasing ads in public spaces like stadiums. The equipment includes a 33 cm display and a backpack with a DVD player, weighing 5 kg. The strategy aims to engage consumers directly. The public finds the concept amusing and impressive, with plans to deploy them in stadiums during events.

What is the primary purpose of the Monitor Man in Japan?

• To showcase new TV technology

• To replace traditional billboards

• To entertain people at stadiums

• To provide mobile advertising

Which company developed the Monitor Man concept?

• Suntory Limited

• Hakuda Incorporated

• Panasonic Corporation

• Sony Corporation

What is the weight of the Monitor Man's equipment?

• 3 kilograms

• 10 kilograms

• 5 kilograms

• 7 kilograms

For which company were the Monitor Man outfits initially created?

• Toyota

• Sony

• Panasonic

• Suntory

During which months will the Monitor Men be deployed at stadiums?

• May and June

• June and July

• August and September

• July and August