TED: Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka

The video discusses the power of marketing in transforming the avocado industry in the US and explores how similar strategies can be applied to improve the livelihoods of African farmers. It highlights the importance of creating demand for agricultural products, using examples from the US dairy industry and Kenya's school milk program. The speaker emphasizes the need for marketing nutritious and sustainable foods, suggesting millet as an alternative to rice. The video concludes with a call to action for using marketing to boost economic growth and sustainability in Africa.

What was the key factor that transformed avocados into a popular fruit in the US?

• Government subsidies

• Improved farming techniques

• A Super Bowl marketing campaign

• Lower prices

What is the main focus of the proposed marketing strategy for African farmers?

• Developing new farming techniques

• Increasing supply of seeds and fertilizers

• Reducing the cost of production

• Creating and growing demand for their products

How did American dairy farmers promote milk consumption?

• By reducing milk prices

• Through individual brand marketing

• By collaborating on industry-wide campaigns

• By exporting milk to other countries

What was the outcome of the Nyayo milk program in Kenya?

• Increased dairy exports

• Higher domestic consumption of dairy

• Reduced dairy prices

• Improved dairy farming techniques

What is a key benefit of marketing agricultural products beyond domestic borders?

• It reduces production costs

• It increases local consumption

• It improves farming techniques

• It creates international demand

Which country successfully marketed avocados to the US?

• South Africa

• Kenya

• Brazil

• Mexico

What is one proposed alternative to rice that is more sustainable?

• Quinoa

• Millet

• Barley

• Oats

Why is millet considered a better alternative to rice?

• It is more popular among consumers

• It is cheaper to produce

• It requires less water and is more nutritious

• It grows faster

What role do celebrity chefs play in promoting nutritious foods?

• They export foods to other countries

• They reduce the cost of ingredients

• They create demand by endorsing recipes

• They develop new farming techniques

What is the triple play of agriculture development mentioned in the talk?

• More government support, better seeds, advanced machinery

• Increased production, lower costs, better marketing

• Higher yields, more exports, better technology

• Improved farmer livelihoods, nutritious foods, sustainable agriculture