TED: Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka

TED: Got millet? How marketing could improve the lives of African farmers | Zoë Karl-Waithaka

Assessment

Interactive Video

Other

11th Grade - University

Hard

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The video discusses the power of marketing in transforming the avocado industry in the US and explores how similar strategies can be applied to improve the livelihoods of African farmers. It highlights the importance of creating demand for agricultural products, using examples from the US dairy industry and Kenya's school milk program. The speaker emphasizes the need for marketing nutritious and sustainable foods, suggesting millet as an alternative to rice. The video concludes with a call to action for using marketing to boost economic growth and sustainability in Africa.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What examples were given to illustrate successful marketing campaigns in agriculture?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of creating a constant market for farmers?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How can marketing be used to promote more nutritious foods?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What alternative crops were suggested to replace white rice, and why?

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