White Label Product

The video tutorial discusses the strategic decisions involved in product packaging, presentation, and production. It introduces the concept of white label products, which are manufactured by one company to be branded and sold by another, typically a retailer. This arrangement benefits both manufacturers, who can utilize excess production capacity, and retailers, who can sell these products at higher margins. The tutorial highlights the prevalence of white label products in various retail settings, such as grocery stores and large retailers like Walmart.

What is the primary focus of the initial discussion in the video?

• How to reduce production costs

• How to package and present a product

• How to market a product

• How to sell a product online

Which of the following best describes a white label product?

• A product manufactured for exclusive branding by a retailer

• A product that is not branded at all

• A product sold under multiple brand names

• A product produced by a retailer for a manufacturer

Why might a manufacturer be interested in producing white label products?

• To reduce production costs

• To utilize excess production capacity

• To increase brand recognition

• To diversify their product line

What is another term used for white label products?

• National brand

• Luxury brand

• Store brand

• Generic brand

Where are white label products commonly found?

• Online marketplaces

• Grocery stores and various retailers

• International trade shows

• Exclusive boutiques