Social Media Strategy 101

The video tutorial covers the essentials of creating a social media strategy. It begins by explaining the importance of having a strategy and setting clear goals. The tutorial then guides viewers on defining their target audience and conducting research to draw inspiration from competitors. It emphasizes the need for a well-structured content calendar and concludes with executing the plan while continuously testing and adjusting strategies for optimal results.

What is the primary purpose of having a social media strategy?

• To post content daily

• To ensure all social media efforts are aligned with goals

• To use every social media platform available

• To increase the number of followers

Why is it important to define your audience in a social media strategy?

• To increase the number of likes

• To post at the same time every day

• To use the most popular hashtags

• To ensure content is engaging and relevant

What should be included in your research for a social media strategy?

• Posting the same content as competitors

• Analyzing competitors and finding inspiration

• Ignoring what others are doing

• Focusing only on your own content

What is the final step in executing a social media strategy?

• Testing and adjusting the strategy

• Creating a content calendar

• Ignoring analytics

• Posting content without a plan

How often should you review and adjust your social media strategy?

• Never

• Every week

• Every month

• Once a year