TED: The new reality of fashion is digital | Gala Marija Vrbanic

The video explores the emergence and growth of digital fashion, highlighting its presence in virtual universes and its appeal to younger generations. It discusses the transition from physical to digital fashion, collaborations with major brands, and the challenges faced in digital fashion creation. The video also envisions a future where digital garments enhance self-expression and sustainability, emphasizing the potential for exponential growth in the digital fashion market.

What inspired the speaker to explore digital fashion?

• Their experience with video games

• The popularity of social media

• A desire to create physical garments

• A trend in traditional fashion

Which major fashion brand did the speaker collaborate with to create a runway dress?

• Gucci

• Balenciaga

• Carolina Herrera

• Louis Vuitton

What is a common misconception about creating digital fashion?

• It is quick and easy to create

• It is only for gaming

• It requires no technology

• It is more expensive than physical fashion

How does digital fashion differ from traditional fashion in terms of functionality?

• It requires more physical materials

• It is limited by physical barriers

• It is devoid of functional barriers

• It is less inclusive

What potential does digital fashion have according to the speaker?

• To become an added layer to our reality

• To be exclusive to certain demographics

• To replace traditional fashion entirely

• To remain a niche market