VOICED : Laulhere the last historic beret factory in France

The Lowler factory in southwest France is the last historic manufacturer of 100% French berets. The production involves precise weaving, shrinking, and felting processes, using specific water and quality checks. Despite financial challenges in 2012, the company was revived and grew, exporting over 30% of its production. Collaborations with fashion houses have enhanced its luxury market position, with berets ranging from €25 to €1400, appealing to both celebrities and traditional customers.

What is the significance of the Lowler factory in southwest France?

Describe the process of making berets as mentioned in the text.

How does the company ensure the quality of the berets during production?

What challenges did the company face in 2012?

What impact do collaborations with major fashion houses have on the beret's image?