Facebook VP Marcus Sees Promising Signs for Messenger

David Marcus, recruited by Mark Zuckerberg, has been instrumental in integrating payment-like features into Facebook's Messenger. Despite being in the early stages, Messenger shows promising signs of becoming a significant business tool for Facebook. Businesses like T-Mobile have seen substantial conversion increases by using Messenger. While competition in the messaging space is intense, Messenger stands out with unique features like group identity and chat extensions. Facebook plans to continue investing in these areas to maintain its competitive edge.

Who personally recruited David Marcus to Facebook?

• Sundar Pichai

• Jack Dorsey

• Mark Zuckerberg

• Sheryl Sandberg

What is one of the early signs of Messenger's business potential?

• Lower conversion rates

• Reduced advertising costs

• Increased ROI for businesses

• Decreased user engagement

How has T-Mobile benefited from using Messenger?

• 7x increase in conversion rates

• Reduced customer service costs

• Increased store visits

• Higher data plan prices

Which messaging app is strong in Latin America and India?

• WhatsApp

• Telegram

• iMessage

• Skype

What is a key differentiator for Messenger compared to other apps?

• Group chat features

• Limited media sharing

• Augmented reality effects

• Phone number visibility