Facebook VP Marcus Sees Promising Signs for Messenger

Facebook VP Marcus Sees Promising Signs for Messenger

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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David Marcus, recruited by Mark Zuckerberg, has been instrumental in integrating payment-like features into Facebook's Messenger. Despite being in the early stages, Messenger shows promising signs of becoming a significant business tool for Facebook. Businesses like T-Mobile have seen substantial conversion increases by using Messenger. While competition in the messaging space is intense, Messenger stands out with unique features like group identity and chat extensions. Facebook plans to continue investing in these areas to maintain its competitive edge.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who personally recruited David Marcus to Facebook?

Sundar Pichai

Jack Dorsey

Mark Zuckerberg

Sheryl Sandberg

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the early signs of Messenger's business potential?

Lower conversion rates

Reduced advertising costs

Increased ROI for businesses

Decreased user engagement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has T-Mobile benefited from using Messenger?

7x increase in conversion rates

Reduced customer service costs

Increased store visits

Higher data plan prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which messaging app is strong in Latin America and India?

WhatsApp

Telegram

iMessage

Skype

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key differentiator for Messenger compared to other apps?

Group chat features

Limited media sharing

Augmented reality effects

Phone number visibility