Facebook Ads Tutorial 2022: NEW Ads Manager Walk Through

This video provides a comprehensive walkthrough of the Facebook Ads Manager interface, guiding users through the process of accessing and navigating the platform. It explains the structure of campaigns and ad sets, and offers detailed instructions on creating, editing, and managing ads. Additionally, the video covers the use of the Event Manager and the creation of custom audiences, emphasizing the importance of understanding the customer flow and utilizing Facebook Pixel for effective ad targeting.

What is the first step to access Facebook Ads Manager?

• Go to facebook.com

• Download the Facebook app

• Visit business.facebook.com

• Create a personal account

In the Ads Manager, what is the relationship between campaigns, ad sets, and ads?

• Campaigns contain ad sets, which contain ads

• Ad sets contain campaigns, which contain ads

• Campaigns contain ads, which contain ad sets

• Ads contain ad sets, which contain campaigns

Where can you add billing information in the Ads Manager?

• Under 'Ad Sets'

• In the 'Ads' section

• In the 'Billing' section of business settings

• Under the 'Campaigns' tab

What is the purpose of the event manager in Facebook Ads Manager?

• To manage billing information

• To edit ad set names

• To create new ad campaigns

• To house the Facebook Pixel and manage events

How can you customize the data columns in Ads Manager to match your customer flow?

• By editing the 'Ad Sets' tab

• By customizing columns in the settings

• By using the 'Create' button

• By changing the campaign name

What can you do in the audience section of Ads Manager?

• Create custom audiences from website data

• Edit billing information

• Delete campaigns

• Change ad set names

Which feature allows you to test different versions of your ads?

• Bulk edit

• A/B test functionality

• Campaign duplication

• Ad set renaming