Facebook's Q4 Revenue Rises More Than Forecast

Facebook's Q4 Revenue Rises More Than Forecast

Assessment

Interactive Video

Business, Health Sciences, Performing Arts, Information Technology (IT), Architecture, Biology

University

Hard

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The transcript discusses Facebook's resilience despite fake news controversies, highlighting its global growth and strong ad revenue. It covers Facebook's investments in data centers and video, and addresses concerns about ad load affecting user experience. The discussion also touches on Facebook's strategies to balance advertising with user satisfaction.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the election and fake news headlines affect Facebook's user engagement?

It significantly decreased user engagement.

It had no impact on user engagement.

It increased user engagement.

It caused a temporary drop in user engagement.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Facebook's total ad revenue came from mobile ads in the fourth quarter?

84%

85%

90%

80%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the major areas Facebook is investing in for future growth?

Blockchain Technology

Artificial Intelligence

E-commerce

Data Centers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge is Facebook facing with its ad load?

Ad load is causing technical issues.

Ad load is expected to slow down growth.

Ad load is leading to increased costs.

Increasing ad load is reducing user engagement.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which platforms are expected to offset Facebook's ad load challenges?

Twitter and Snapchat

Instagram and WhatsApp

LinkedIn and Pinterest

YouTube and TikTok