Facebook Rises on Strong User Growth, Revenue Falls Short

Facebook Rises on Strong User Growth, Revenue Falls Short

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Facebook's earnings, highlighting better-than-expected performance despite challenges from Apple's ad tracking changes. Advertisers are adapting by using Facebook's tools and maintaining momentum. Concerns arise from internal documents showing declining engagement among younger users. Instagram faces competition from TikTok and Snapchat, raising questions about its appeal to teens. Advertisers are divided between performance and brand advertising, with some exploring other platforms like TikTok and Snapchat, though Facebook remains dominant.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Instagram face in maintaining its relevance among teens?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are brand advertisers still relying on Facebook despite the negative news?

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