What are the implications of Facebook Live for advertisers?
Is the Surge in Facebook Ad Sales as Good as It Sounds?
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Business, Information Technology (IT), Architecture
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University
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Hard
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The transcript discusses Facebook's advertising strategies, highlighting the shift towards app install ads and the potential for monetization on Messenger and WhatsApp. It explores the growth of commerce on messaging platforms and the competition between Instagram and Snapchat. The role of Facebook Live in capturing video content dollars is also examined, emphasizing its potential to rival YouTube.
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3 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How has Facebook's investment in mobile affected its advertising revenue?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
In what ways do brands utilize chatbots on Messenger?
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