Facebooks Mobile Ads Surge in Pursuit of Google Goal

The video discusses Facebook's stock performance and its advertising strategies to compete with Google. Rob Jewel, CEO of Spruce Mail, explains Facebook's new ad platforms like Atlas and Lookalike, which aim to enhance user behavior tracking and audience targeting. The Audience Network is highlighted as a tool for small and medium businesses to expand their advertising reach. Atlas is emphasized for its cross-device tracking capabilities, offering a more effective way to measure user interactions across different devices.

What was the investor reaction to Facebook's performance despite strong earnings?

• Shares increased by 10%

• Shares remained stable

• Shares increased by 5%

• Shares plunged more than 10%

What is the primary goal of Facebook's Atlas platform?

• To increase user engagement on Facebook

• To develop new mobile apps

• To track user behavior across devices

• To create social media content

How does Facebook's Lookalike Audience feature benefit advertisers?

• By increasing the number of likes on a page

• By creating a new social media platform

• By reducing advertising costs

• By targeting audiences similar to existing customers

What is the purpose of Facebook's Audience Network?

• To develop new mobile apps

• To increase the number of Facebook users

• To create a new social media platform

• To allow advertisers to buy ads off of Facebook

Which platform is Facebook's Atlas giving competition to?

• Twitter

• LinkedIn

• Google

• Instagram