Building an Employer of Choice

The video discusses the significance of employer branding and how it contributes to being recognized as a top employer. It highlights the importance of understanding employee needs, especially for younger markets, and designing programs to attract them. The video also emphasizes the need to deliver on brand promises to maintain a competitive advantage.

What has the company achieved for four consecutive years?

• Highest Sales Award

• Best Employer Award

• Innovation in Technology Award

• Customer Satisfaction Award

What are employees increasingly looking for from their employers?

• More vacation days

• Flexible working hours

• Career development opportunities

• Higher salaries

Which market is the company targeting more aggressively?

• Older professionals

• Younger workforce

• International clients

• Local businesses

What is considered a massive competitive advantage for the company?

• High employee turnover

• Extensive suite of benefits

• Limited career growth

• Traditional work environment

What must a company ensure after making promises to employees?

• Expansion into new markets

• Reduction in workforce

• Delivery on those promises

• Increase in profits