Mirror Plans to Expand Into Fashion, Beauty and Telemedicine, CEO Says

The video discusses the connected fitness market, focusing on personal training and the competitive pricing of fitness products like the Mirror. It highlights the subscription model, revenue strategies, and lessons learned from Peloton. The business model aims to add value through premium content and diversify into non-fitness verticals. The company is aware of the need for profitability and responsible corporate governance, with plans for future growth and product expansion.

What is the main competitive advantage of the mirror compared to Peloton's bike?

• More features

• Lower price

• Better design

• Higher quality

How much does the monthly subscription cost for up to six members?

• $59

• $49

• $39

• $29

What is one of the challenges faced by the company in defining its business category?

• Deciding on a target market

• Balancing product quality and cost

• Choosing the right marketing strategy

• Categorizing as tech or fitness

What is the company's approach to ensuring fiscal responsibility?

• Avoiding over-capitalization

• Increasing marketing spend

• Reducing product prices

• Expanding rapidly

What future functionality is planned for the mirror beyond fitness?

• Cooking tutorials

• Fashion and beauty

• Music lessons

• Travel guides