Amazon Offers $500 Prime Bike to Take on Peloton

Amazon has launched a Prime bike priced at $500, significantly cheaper than Peloton's bike. This bike is available exclusively to Amazon Prime subscribers and includes a 30-day trial of live exercise classes with Echelon Fitness. Despite initial concerns, analysts suggest the impact on Peloton may be limited, as a similar lower-tech version has been available at Walmart without much effect. Additionally, the content offered by Amazon's bike is considered inferior to Peloton's, lacking popular instructors.

What was the market reaction to the launch of the Amazon Prime bike?

According to analysts, how does the impact of the Amazon Prime bike on Peloton compare to initial expectations?