New Data Reveal How Amazon Video Stacks Up Against Netflix, Hulu | THR News

Amazon Prime offers a $99 annual membership with perks like free shipping and streaming services. A Reuters report reveals Amazon's video audience was 26 million in early 2017, trailing behind Netflix's 48 million. Amazon's original content attracted over 5 million new Prime members from 2014 to 2017. The company invested $4.5 billion in content in 2017, compared to Netflix's $6 billion. CEO Jeff Bezos highlighted that Prime members tend to purchase more across Amazon's platform. Despite not disclosing the popularity of its video-specific subscription, Amazon's strategy of integrating video into Prime aims to boost overall sales.

What is one of the main benefits of Amazon's Prime subscription?

• Access to exclusive shopping events

• Free two-day shipping and streaming content

• Discounts on all Amazon products

• Priority customer service

According to the Reuters report, how many Prime subscribers did Amazon have in early 2017?

• 26 million

• 48 million

• 90 million

• 17 million

Which company had nearly double the video audience of Amazon in early 2017?

• Disney+

• HBO Max

• Hulu

• Netflix

How much did Amazon budget for content in 2017?

• $3 billion

• $4.5 billion

• $6 billion

• $5 billion

What was Jeff Bezos' rationale for adding video to the Prime subscription?

• To increase Prime membership fees

• To compete directly with Netflix

• To encourage more purchases across all categories

• To enhance customer loyalty