A Day in the Life of an Associate Marketing Manager

The video features an associate marketing manager at PPG Industries, a global paint company, who discusses their role in marketing the PPG Pro Paint brand at Home Depot. Responsibilities include working with Home Depot's corporate office, managing social media content, and sending email promotions. A recent project involved auditing in-store marketing materials at Home Depot locations nationwide to ensure effectiveness and appeal to professional painters.

What is one of the main responsibilities of the associate marketing manager at PPG Industries?

• Developing new paint formulas

• Collaborating with Home Depot to ensure product availability

• Designing new store layouts

• Managing the company's financial accounts

Which social media platforms does the marketing manager handle for PPG Industries?

• LinkedIn and Snapchat

• YouTube and Reddit

• Facebook, Instagram, and Twitter

• Pinterest and TikTok

What is the purpose of the email blasts sent out by the marketing manager?

• To announce new paint colors

• To provide weekly updates on advertisements, promotions, and sales

• To inform customers about new store openings

• To share employee achievements

What was the focus of the recent project involving Home Depot?

• Launching a new paint product

• Analyzing and auditing in-store marketing materials

• Expanding the store's physical space

• Training new employees

Why is it important for the marketing manager to audit in-store marketing materials?

• To increase the store's inventory

• To reduce the number of products on display

• To verify the effectiveness of advertisements in attracting painters

• To ensure the store is clean