Brenda Laurel: Why not make video games for girls?

The transcript discusses the founding of Interval Research by David Lidell and Paul Allen, focusing on the lack of computer games for girls. It details a research project aimed at understanding how to engage girls with technology, leading to the creation of Purple Moon, a company that launched successful games like 'Rockett's New School' and 'Secret Paths in the Forest.' The transcript also addresses criticism from male gamers and feminists, emphasizing the importance of listening to girls. It concludes with a demonstration of 'Rockett's Tricky Decision,' highlighting the game's focus on emotional and social complexity.

What was the primary question that led to the founding of Interval Research?

• Why aren't there computer games for little girls?

• What is the future of computer technology?

• How to make virtual reality more accessible?

• How to improve computer graphics?

What approach does Interval Research use to combine research with values?

• Empirical research with a focus on profit

• Humanistic approach combining empirical research with core values

• Technological innovation without ethical considerations

• Market-driven research strategies

What was a key component of the research process at Interval Research?

• Creating marketing strategies

• Conducting interviews with children and experts

• Designing hardware for gaming

• Developing new gaming consoles

What was the purpose of forming the company Purple Moon?

• To launch a new line of gaming consoles

• To focus on virtual reality experiences

• To develop computer games specifically for young girls

• To create educational software for schools

Which two game titles were launched by Purple Moon?

• Rockett's New School and Secret Paths in the Forest

• Rockett's Adventure and Secret Garden

• Rockett's Journey and Hidden Trails

• Rockett's Quest and Enchanted Forest

What was a common criticism of Purple Moon's products?

• Critics did not listen to the voices of little girls

• They were not based on real research

• They did not appeal to boys

• They were too complex for children

What did the research emphasize about understanding little girls?

• Focusing on their academic achievements

• Listening to their voices and understanding their perspectives

• Encouraging them to play traditional games

• Limiting their screen time

What aspect of girls' lives does 'Rockett's Tricky Decision' aim to incorporate?

• Their physical activities

• Their family dynamics

• Their academic challenges

• Their emotional flexibility and social complexity

What is a key benefit provided to girls through Purple Moon's games?

• A sense of competition

• A sense of validation and available choices

• A focus on academic skills

• A platform for social media interaction

What is the ultimate goal of the games developed by Purple Moon?

• To compete with traditional boys' games

• To teach programming skills

• To provide entertainment without educational value

• To validate and empower young girls