Marketing - Types of Content We Can Put on Social Media

The video discusses the importance of being active on social media for marketers and organizations. It explores various types of content that can be shared, including news releases, entertainment, lifestyle, educational content, and deals or discounts. Each type of content serves to engage customers and maintain their interest. The video emphasizes the need to balance content types, especially when offering deals, to avoid diminishing returns.

Why is it crucial for marketers to be active on social media?

• To limit customer feedback

• To increase offline sales

• To reduce marketing costs

• To avoid missing out on potential customers

What type of content can be used to inform customers about new products or developments?

• Lifestyle content

• User-generated content

• News releases

• Discount offers

How can companies use entertainment to engage their audience on social media?

• By posting daily updates

• By encouraging user-generated content

• By offering free products

• By sharing technical articles

What is a potential benefit of sharing lifestyle content on social media?

• It increases product prices

• It shows new uses for a product

• It limits customer interaction

• It reduces brand visibility

What should companies be cautious about when offering deals on social media?

• Deals can increase customer complaints

• Offering deals can decrease brand loyalty

• Offering too many deals can reduce profits

• Deals can lead to negative reviews