Heidi Boisvert: How I'm using biological data to tell better stories -- and spark social change

The video explores the intersection of media, technology, and cultural norms, highlighting the neurobiological effects of technology on empathy and decision-making. It introduces the Limbic Lab, an AI system designed to measure and adapt media content based on biological responses, aiming to create more effective media for social justice. The concept of a media genome is discussed, allowing for personalized content experiences. Ethical considerations are raised about the potential misuse of such technology, emphasizing the need for transparency and ethical commitments in media creation.

What was the initial focus of the speaker's work in media and technology?

• To develop augmented reality apps for gaming

• To measure the economic impact of media

• To harness pop culture to shift cultural norms

• To create video games for entertainment

What concern did the speaker express about the impact of technology on the brain?

• It erodes functions necessary for empathy

• It has no effect on the brain

• It enhances cognitive abilities

• It improves decision-making skills

What is the primary purpose of the Limbic Lab?

• To create video games

• To measure and adapt media content based on biological responses

• To develop new social media platforms

• To enhance virtual reality experiences

How does the Limbic Lab help content creators?

• By offering free marketing services

• By refining storytelling to resonate with audiences

• By creating new media formats

• By providing financial support

What ethical dilemma does the speaker face regarding the Limbic Lab?

• Whether to sell the technology to private companies

• Whether to open-source the lab and risk misuse

• Whether to patent the technology

• Whether to use it for entertainment purposes

What is the speaker's hope for the future of media and technology?

• To eliminate all forms of media

• To increase profits for media companies

• To transform media into a force for good

• To focus solely on entertainment

What does the speaker mean by 'bio media'?

• Media that is environmentally friendly

• Media tailored to individual preferences using AI and biometrics

• Media that is exclusively for medical use

• Media that is biologically produced