Harry Potter: What is Canon and how do brands use it in engagement?

The video humorously critiques J.K. Rowling's frequent updates to the Harry Potter canon, exploring how these changes serve as engagement tools for brands. It delves into the historical context of authors clarifying their works, driven by legacy and anxiety. The discussion then shifts to Heidegger's philosophy, examining how our obsession with canon can lead to a loss of wonder and meaning. The video concludes by advocating for a balance between engagement and appreciation of fictional worlds.

What humorous claim is made about quidditch players in the introduction?

• They can get CTE from bludgers.

• They can fly without brooms.

• They have magical healing powers.

• They are immune to injuries.

Why do brands create extra canonical content according to the video?

• To confuse the audience.

• To increase engagement and brand recall.

• To reduce production costs.

• To avoid legal issues.

What is the main reason for the rise of engagement as a marketing metric?

• To increase the number of products sold.

• To simplify marketing strategies.

• To create a more interactive experience with the brand.

• To reduce advertising costs.

What historical reason is given for authors clarifying their works?

• To sell more books.

• To ensure their legacy and influence.

• To gain more followers on social media.

• To avoid criticism from peers.

How does the video describe the impact of social media on authors?

• It makes them more reclusive.

• It increases their impulsivity in tweaking canon.

• It reduces their creativity.

• It helps them write better stories.

According to Heidegger, what is 'thrownness'?

• The act of throwing objects in frustration.

• The awareness of being placed in a world we share with others.

• The process of creating fictional worlds.

• The feeling of being lost in a fictional world.

What does Heidegger mean by 'technological thinking'?

• Using technology to solve problems.

• Creating new technologies for storytelling.

• Reducing the world to practical uses.

• Understanding the world through science.

What does the video suggest about overanalyzing fictional worlds?

• It can lead to a loss of wonder and meaning.

• It helps in creating fan theories.

• It enhances the enjoyment of the story.

• It is necessary for understanding the plot.

What analogy does the video use to explain the loss of wonder in overanalyzing?

• A wizard's first spell.

• A child's first visit to a theme park.

• A scientist's discovery of a new element.

• Mark Twain's experience with the Mississippi River.

What is the suggested solution to the problem of overanalyzing canon?

• To stop reading fiction altogether.

• To appreciate the story without dissecting every detail.

• To write your own version of the story.

• To focus only on the main plot points.