CBS Beats in 1Q on Super Bowl, Grammy Ad Sales

CBS Beats in 1Q on Super Bowl, Grammy Ad Sales

Assessment

Interactive Video

Business, Life Skills

University

Hard

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Quizizz Content

FREE Resource

The video discusses CBS's impressive advertising sales growth, driven partly by the Super Bowl, despite declining TV ratings. CBS is exploring strategic options for its radio division to reduce reliance on advertising. The Sumner Redstone competency trial is set to begin, with implications for CBS's share structure. Showtime, owned by CBS, is performing well against HBO, though it faces challenges in maintaining its competitive edge.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in CBS Network advertising sales, excluding the Super Bowl and additional football games?

31%

14%

49%

12%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is CBS considering selling its radio division?

To focus more on television

To reduce reliance on advertising

To invest in new technologies

To expand internationally

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What legal situation involving Sumner Redstone was mentioned in the transcript?

A merger trial

A competency trial

A financial fraud case

A patent dispute

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which network is Showtime primarily competing with?

HBO

ABC

NBC

Fox

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the year-over-year revenue change for Showtime?

5% increase

3% decrease

5% decrease

3% increase