McDonald's Posts 6.2% Gain in Same-Store Sales

McDonald's Posts 6.2% Gain in Same-Store Sales

Assessment

Interactive Video

Business

University

Hard

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factor is credited with significantly improving McDonald's same-store sales?

Discounted lunch menu

Introduction of new beverages

Extended dinner hours

All-day breakfast

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one potential new product mentioned that McDonald's could introduce?

Vegan burger

Chicken McGriddle

Spicy fries

Gluten-free bun

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are small tests like 'all-you-can-eat French fries' considered beneficial for McDonald's?

They improve customer loyalty

They attract media attention

They reduce operational costs

They guarantee increased sales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What key strategy from Starbucks should McDonald's adopt according to the transcript?

Focus on premium pricing

Reduce menu options

Institutionalized innovation

Expand into new markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major challenge McDonald's faced in China, and how is it being addressed?

Supply chain incident; by restoring trust

High competition; by lowering prices

Poor location choices; by relocating stores

Lack of digital presence; by launching an app