How To Create a Facebook Ad Custom Audience with Audience Insights

The video tutorial explains how to create custom audiences using Facebook Insights. It covers the importance of defining a perfect customer avatar and how to use demographic and interest data to create effective Facebook ads. The tutorial provides a step-by-step guide on using Facebook's Audience Insights tool to gather detailed information about potential customers, including their demographics, interests, and behaviors. It also explains how to save and use these insights to create targeted ads that reach the right audience.

What is the primary purpose of creating a custom audience using Facebook Insights?

• To target everyone on Facebook

• To identify and target your ideal customer

• To increase the number of likes on your page

• To reduce advertising costs

Why is it ineffective to target everyone on Facebook with your ads?

• It dilutes the brand message

• It is not relevant to all users

• It increases the cost of ads

• It does not improve engagement

What kind of information can you gather using Facebook's Audience Insights tool?

• User's browsing history

• Demographics and interests

• Credit card details

• Email addresses

Which demographic detail is NOT mentioned as part of the audience insights?

• Education level

• Favorite color

• Gender

• Age range

What is the significance of understanding your audience's interests?

• To reduce ad costs

• To improve ad targeting

• To increase the number of followers

• To create more engaging content

How can you use the saved audience insights in Facebook ads?

• By exporting them to a spreadsheet

• By printing them for offline use

• By using them to create a new ad

• By sharing them on social media

What is a key benefit of saving your audience insights?

• It automatically optimizes your ads

• It increases the reach of your ads

• It allows for easy reuse in future campaigns

• It provides real-time analytics