WHAT Is Content Marketing? WHY do YOU need it?

The video explains content marketing, emphasizing creating valuable content to engage potential customers and drive sales. It discusses various content types like blogs and social media, and the importance of setting goals for each piece. The video highlights building trust through content and provides real-life examples of content strategies. It concludes with the need to test different content types to determine what best converts and adds value.

What is the primary goal of content marketing as discussed in the first section?

• To educate the audience and drive sales

• To create viral content

• To entertain the audience

• To explicitly promote a brand

In the second section, what metaphor is used to describe the strategy of content marketing?

• Building a house

• Giving away milk to sell the cow

• Planting a tree

• Fishing in a pond

According to the second section, what is a key element in developing trust with your audience?

• Providing free content

• Hosting events

• Running advertisements

• Offering discounts

What is the goal of creating a how-to guide as mentioned in the third section?

• To entertain the audience

• To collect emails and build a list

• To increase website traffic

• To generate immediate sales

In the third section, what is the purpose of releasing a video series on Facebook?

• To collect feedback

• To sell products directly

• To grow Facebook views and following

• To entertain the audience