Amazon's Whole Foods Lures Customers From Other Grocers

The video discusses a report by Thesis Group analyzing customer shifts in the grocery market. It highlights that 24% of new Amazon and Whole Foods customers come from Walmart, while Trader Joe's and Sprouts saw customer defections after Whole Foods' price cuts. The report reveals that higher-income customers moved to Whole Foods, but lower-income families did not, due to Whole Foods' locations in wealthier areas. Amazon faces challenges in attracting a broader demographic, needing further price reductions to incentivize lower-income customers.

What percentage of new Amazon and Whole Foods customers previously shopped at Walmart?

• 8%

• 24%

• 15%

• 10%

Which grocery chain saw 10% of its regular customers switch to Whole Foods after price cuts?

• Walmart

• Trader Joe's

• Sprouts

• Costco

Which demographic did not migrate to Whole Foods as expected?

• High-income families

• Middle-income families

• Low-income families

• Young professionals

What was the unexpected finding about Whole Foods' customer base after Amazon's acquisition?

• It became more popular in rural areas

• It did not attract the expected lower demographic

• It lost high-income customers

• It attracted more low-income families

Why does Whole Foods need to cut prices more aggressively?

• To draw in lower-income customers

• To attract customers from wealthier neighborhoods

• To expand into new markets

• To compete with Trader Joe's