Scott Galloway - Teachers Make a Difference - David Aaker

The speaker shares how David Aaker, a marketing professor, profoundly influenced their career and life. Initially uncertain about their career path, the speaker was inspired by Aaker's brand strategy class, which introduced the novel idea of managing brands as valuable assets. This led to the founding of a brand strategy firm, Profit, based on Aaker's teachings. Beyond professional guidance, Aaker served as a life role model, demonstrating how to live a fulfilling and honorable life. The speaker emphasizes the importance of having mentors who provide both domain expertise and personal inspiration.

Who was the marketing professor that had a significant impact on the speaker's career?

• Peter Drucker

• Philip Kotler

• David Aaker

• Michael Porter

What was the novel idea introduced in David Aaker's class?

• Investment banking strategies

• Supply chain optimization

• Managing brands as valuable assets

• Corporate finance management

What did the speaker establish after being inspired by Aaker's teachings?

• A brand strategy firm

• A financial advisory firm

• A technology startup

• A marketing consultancy

What role did David Aaker eventually take at the speaker's firm?

• Chief Financial Officer

• Chief Executive Officer

• Vice Chairman

• Chief Marketing Officer

What aspect of David Aaker's life served as a personal inspiration to the speaker?

• His financial success

• His balanced and rewarding life

• His political influence

• His academic achievements