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ViacomCBS Rebrands CBS All Access as Paramount+

ViacomCBS Rebrands CBS All Access as Paramount+

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses the relaunch of CBS All Access as Paramount Plus, highlighting its brand history and global expansion plans. It covers the unique features of the service, including live sports and entertainment, and details the market strategy involving partnerships with major distributors like Comcast. The content strategy focuses on leveraging existing library content to boost subscriber growth. Updates on sports rights, particularly with the NFL, and production status amid COVID-19 are also provided.

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the new name for CBS All Access?

Showtime Plus

Paramount Plus

CBS Global

Pluto Plus

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which regions are included in the initial international launch of Paramount Plus?

Canada, Mexico, Brazil

Australia, Latin America, Nordics

Europe, Asia, Africa

Middle East, India, China

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What differentiates CBS All Access from its competitors?

It has no advertisements

It includes a linear feed of CBS

It offers only live sports

It is the cheapest streaming service

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many Paramount Films were added during the preview launch of CBS All Access?

100

250

190

150

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the number of monthly users for Pluto TV in the United States as of the second quarter?

20 million

15 million

30 million

26.5 million

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much does the company plan to spend on content production?

$10 billion

$13 billion

$15 billion

$20 billion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which major sports league's rights have been expanded internationally by the company?

NHL

MLB

NBA

NFL

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