NBA, Not China, Will Blink First, Says Professor Reddy

The transcript discusses the challenges faced by corporations, particularly the NBA, in balancing business interests in China with organizational values. It highlights a specific incident involving a tweet by an NBA franchise manager that led to significant backlash from China. The discussion covers China's strong stance on internal matters, the potential financial impact on the NBA, and the options available to the NBA, including whether to apologize or stand firm. The transcript also explores consumer behavior in China and the potential for resolution over time.

What was the primary cause of the controversy between the NBA and China?

• A marketing campaign by a luxury brand

• A statement by the Chinese government

• A corporate error by the NBA

• A tweet by an NBA franchise manager

What are the potential consequences for the NBA if they choose not to apologize?

• Increased popularity in China

• Loss of broadcasting rights in China

• Expansion into new markets

• Gaining new sponsors

What cultural difference complicates the NBA's response to the controversy?

• Different economic systems

• Different sports preferences

• Different languages

• Different views on freedom of speech

What might the NBA do to ease tensions with China?

• Ignore the situation

• Increase their presence in China

• Privately resolve the issue with internal changes

• Publicly fire the franchise manager

How might Chinese consumers react in the short term to the NBA controversy?

• Switch to watching the Chinese Basketball Association

• Turn to other forms of entertainment

• Increase support for the NBA

• Boycott all sports

What is a potential long-term outcome for the NBA-China relationship?

• Resolution and continuation of business

• Complete dominance of the NBA in China

• Permanent severance of ties

• NBA's withdrawal from all international markets

What was the reaction in the United States to the NBA's handling of the controversy?

• Increased political support for the NBA

• Indifference from the public

• Backlash from the public and politicians

• Widespread support for the NBA