Chinese Sports Apparel Maker Anta Is Following the Nike Playbook

Chinese Sports Apparel Maker Anta Is Following the Nike Playbook

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Business, Arts

University

Hard

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Anta Sports holds a 15% share of China's $43 billion sports apparel market, aiming to surpass Nike and Adidas by 2025. The company is expanding its global presence by signing NBA star Klay Thompson for endorsements and launching new products. Anta's growth strategy includes acquiring AMR Sports for $5.2 billion and a licensing deal with FILA. Over the past two and a half years, Anta's revenue has increased by 80%. The company anticipates further growth with the 2022 Winter Olympics in Beijing and potential benefits from the trade war, positioning itself as the 'Nike of China'.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the sports apparel market in China does Anta Sports currently hold?

20%

25%

15%

10%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which NBA star has Anta Sports signed for a 10-year endorsement deal?

Klay Thompson

Stephen Curry

Kevin Durant

LeBron James

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much did Anta Sports spend to acquire Finland's AMR Sports?

$4.8 billion

$3.5 billion

$6.0 billion

$5.2 billion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following brands is owned by AMR Sports, acquired by Anta?

Nike

Puma

Solomon

Adidas

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What major event is Anta Sports hoping will boost its revenue further?

Winter Olympics

Asian Games

Summer Olympics

FIFA World Cup