Nike's Phil Knight on Working With McEnroe, Woods, Jordan

The transcript covers the impact of John McEnroe's temper on his image and sales, the signing of Tiger Woods and Nike's venture into golf equipment, the expansion into casual wear, and the success of Michael Jordan's shoes, which evolved into a brand. It highlights the strategic decisions and marketing tactics that contributed to Nike's growth.

How did John McEnroe's temper affect his image and sales?

• It had no effect on his image or sales.

• It improved his image but not sales.

• It negatively impacted his image and sales.

• It helped boost sales despite his image.

What was a key factor in signing Tiger Woods to Nike?

• His father's influence

• His initial reluctance to sign

• His early success in junior and amateur tournaments

• His popularity in the Portland area

Why did Nike stop producing golf equipment?

• They were losing money for 20 years

• The market was too competitive

• They wanted to focus on shoes

• Tiger Woods retired

What made Michael Jordan's shoes so successful initially?

• They were endorsed by multiple players

• They were banned in the NBA

• They were the first basketball shoes

• They were the cheapest on the market

How did Michael Jordan's shoe line evolve after his retirement?

• It was rebranded under a different name

• It was only sold in limited editions

• It became a brand selling over $3 billion

• It was discontinued