Nike Storms Onto Adidas’s Home Turf With Brand Jordan

The video discusses Michael Jordan's basketball achievements and Nike's efforts to expand Brand Jordan in Europe, particularly through the successful launch of the Jordan PSG collection. Despite a decline in overall sales in 2018, revenue increased in Europe, China, and the Middle East. Nike and Jordan are gaining momentum as Adidas struggles in Europe.

In which regions did Nike and Jordan see a rise in revenue despite a drop in overall sales?

How did the sales of Adi Das compare to those of Nike and Jordan in Europe?