Why Nike Is Taking the Discount Route

The video discusses the current trends in the sports industry, highlighting a shift from brick-and-mortar to digital retail. It explores brand shifts within the athletic category, focusing on Nike and Adidas. Adidas' strategic changes since 2014, including product revivals and celebrity partnerships, have impacted the market. Nike faces challenges due to its large market share in basketball, making any shift appear significant. The video concludes by questioning if the forces affecting Nike will eventually impact Adidas, despite its current success.

What is one of the major changes happening in the sports industry according to the video?

• An increase in physical store openings

• A decline in global demand

• A shift from digital to brick-and-mortar

• A shift from brick-and-mortar to digital

Which brands are mentioned as gaining popularity in the sports category?

• Converse and Skechers

• Reebok and Puma

• Adidas and Vans

• Under Armour and New Balance

What strategy did Adidas implement around 2014 to boost its popularity?

• Revived old models and partnered with celebrities

• Increased advertising budget

• Opened more retail stores

• Introduced new technology in shoes

Why does Nike's market share shift appear significant?

• Because it is a new player in the market

• Because it owns a small portion of the market

• Because it owns a large portion of the market

• Because it has no competition

What is the current trend for Adidas' sales according to the video?

• Sales are unpredictable

• Sales are increasing every quarter

• Sales are stable with no growth

• Sales are declining rapidly