NCAA Bribery Scandal Raises Stakes for Adidas

The video discusses Adidas' efforts to reestablish its brand in the US basketball market and the potential impact of a US investigation on its strategy. It also covers Nike's approach to regaining market share by accelerating product releases and focusing on innovation, while addressing the shift in consumer preferences towards casual sneakers.

What strategies are Nike executives implementing to improve their product offerings?

What does the term 'coolness factor' refer to in the context of Adidas and Nike?