Xtep's Yeung on Business Strategy

The transcript discusses the strategy of a company owning brands like K-Swiss and Saucony, focusing on store expansion in China as the market recovers. The company plans to open 200 new stores for its core brand and 100-200 for its kids' segment. Despite a modest net income increase, revenue grew by 29%, with expectations for double-digit growth in 2023. The company is confident in its multi-brand strategy, planning to open more stores for Saucony and K-Swiss. Internationally, it aims to explore new markets for K-Swiss and Palladium. The focus remains on running, leveraging its early entry into the market and sponsorship of major marathons.

How does the company plan to expand its international presence?

What is the competitive advantage of the XTEP brand in China?

What is the significance of running as a sport in China according to the text?