Russian Economy Turns Achilles Heel for Nike and Adidas

The video discusses the market strategies of Nike and Adidas, focusing on their exposure to international markets, particularly Russia. Nike benefits from earning in dollars and has limited exposure to Eastern Europe, while Adidas faces challenges due to its significant international revenue and plans in Russia. The video also highlights the impact of the Russian market on both companies and the potential growth in emerging markets. The upcoming World Cup in Russia presents opportunities for brands like Adidas.

What challenges does Adidas face compared to Nike in the Russian market?

What was the general sentiment among sponsors regarding the World Cup being held in Russia?