Russian Economy Turns Achilles Heel for Nike and Adidas

Russian Economy Turns Achilles Heel for Nike and Adidas

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the market strategies of Nike and Adidas, focusing on their exposure to international markets, particularly Russia. Nike benefits from earning in dollars and has limited exposure to Eastern Europe, while Adidas faces challenges due to its significant international revenue and plans in Russia. The video also highlights the impact of the Russian market on both companies and the potential growth in emerging markets. The upcoming World Cup in Russia presents opportunities for brands like Adidas.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which two brands are discussed as leading global sports apparel companies?

Puma and Reebok

Asics and Skechers

Nike and Adidas

Under Armour and New Balance

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Nike's revenue comes from Central and Eastern Europe?

14%

20%

4%

10%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Adidas's plan for store expansion in Russia before it changed?

Close 100 stores

Close 50 stores

Open 100 new stores

Open 50 new stores

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected growth rate for emerging markets next year?

2%

4.5%

7%

10%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which event in 2018 was seen as a significant opportunity for brands in Russia?

The Olympics

The NBA Finals

The FIFA World Cup

The Super Bowl