Under Armour Sinks After Dismal Forecast

The video discusses the challenges faced by Under Armour in the sporting goods market, including competition with Nike and Adidas, and the impact of bankruptcies and the shift to online retail. It highlights the potential effects of the border adjustment tax under the Trump administration, which could significantly impact the apparel and footwear industry. The video concludes with a discussion on Under Armour's future strategies, emphasizing the need for international market expansion and focusing on successful segments like footwear.

What major challenge did Under Armour face due to changes in the sporting goods sector?

• Bankruptcies of major retailers

• Increased competition from new brands

• Decrease in online sales

• Lack of innovation in products

How does Under Armour's product focus differ from that of Nike and Adidas?

• Under Armour focuses on performance-based products, while Nike and Adidas have more diverse offerings.

• Under Armour has a more diversified product line than Nike and Adidas.

• Under Armour focuses on footwear, while Nike and Adidas focus on apparel.

• Under Armour focuses on casual wear, while Nike and Adidas focus on performance wear.

What trend was observed in the sportswear segment in the last quarter?

• Both casual and performance-based apparel sales increased

• Performance-based apparel sales increased

• Casual sportswear sales decreased

• Casual sportswear sales increased

What percentage of Under Armour's products are imported, making them vulnerable to border adjustment taxes?

• 30-40%

• 90-100%

• 70-80%

• 50-60%

What strategy is Under Armour focusing on to improve its market position?

• Reducing its product line

• Expanding its casual wear line

• Focusing on footwear and international markets

• Increasing investment in sponsorships