Under Armour Tumbles on North American Weakness

Under Armour Tumbles on North American Weakness

Assessment

Interactive Video

Business, Information Technology (IT), Architecture, Life Skills

University

Hard

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The video discusses Under Armour's restructuring efforts, focusing on its challenges in the footwear market compared to competitors like Nike and Adidas. Under Armour's footwear sales have not met expectations, partly due to design issues. Adidas, on the other hand, has successfully raised its sales and profit forecasts. The video also highlights broader industry trends, such as the shift to online shopping and the impact on athletic apparel sales.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Under Armour's footwear sales compare to Nike's?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What broader industry trends are affecting Under Armour and the retail market?

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